DUNKIN' SPIKED
In 2023, Mass. Bay Brewing Co. partnered with one of New England’s most iconic brands, Dunkin’, to expand Mass. Bay’s portfolio beyond beer. After years of collaboration on the beer side between Dunkin’ and Harpoon, Mass. Bay had built a level of trust with Dunkin’, positioning MBBC as the right partner—both in terms of brand and liquid development—to help Dunkin’ enter this new ready-to-drink alcohol segment.
The Product Launch Team:
Lead Designer and Art Director: Adam Bailey
Chief Marketing Officers: Derek Mauk, Jon Schwartz
Project Coordinator: Nicole Sawyer
Graphic Designers: James Holzman & Anna Kelley
Chief Growth and Ventures Officer: Nathaniel Davis
Director of Digital Marketing: Megan Baker
The Dunkin’ Team: Christine Kelly, Brian Gilbert, Teri Davidson