HARPOON × THE MEWIS SISTERS
In the lead-up to the 2020 Summer Olympics in Tokyo, which ultimately took place in 2021 due to the global pandemic, we had the unique opportunity to collaborate with Kristie and Sam Mewis, revered local soccer legends, and international football stars.
Throughout the design process, the Mewis sisters were deeply involved, offering thoughtful feedback and valuable insights. Their passion for both soccer and our collaboration was evident, and working alongside them was a truly enjoyable experience. Their input helped shape the final product, which resonated with both their personalities and the spirit of the games. It was both an honor and a ton of fun to work on this project.
The final design evoked the iconic USWNT white unis
We designed some great support material and even ran a billboard on 93!
On this collaboration, I served as both Art Director and Lead Designer, with valuable feedback from the Mewis sisters, Kristie and Sam.
This project wouldn’t have been possible without the involvement of the entire team:
Chief Marketing Officer: Jon London
Brand Manager: Tim Kast
Project Coordinator: Nicole Sawyer
Director of Digital Marketing: Megan Baker